Do It or Don’t Do It

I have been in direct sales in one capacity or another for over 30 years. First I can’t believe it has been that long.

But the other day I was thinking about so many of the distributors or consultants that I know who have been or are trying to build a direct sales business. Some are doing very good and some are frustrated.

Here is the common thread I have observed with the ones that are frustrated. Now the frustrated area I am talking about is in growing the number of recruits and getting the volume of sales from them.

People who are big in this business have “focused on recruiting” I mean they are zeroed in on it and personally recruit and understand that they need large numbers of personal recruits to get a few leaders that will do the same.

The people that are frustrated are the one that recruit once in a while. Sometimes by accident and then think that the few recruits they have are going to somehow grow their business.

The truth is that very few people get lucky and recruit a superstar. Most people have to recruit their brains out to find those few people that will take off.

You just have to make the decision to stop playing with the business and stop kidding yourself and setup a plan to personally recruit 50-100 people in a short time period of a few months. Even 6 months to a year. But if you stretch this over 5-10 years you will not have the impact you need.

If you just want to have fun with your business and make a little extra income then don’t worry about what I am say and please don’t get offended.

But if you want to build an income of $50,000 to $100,000 per year then you are going to have to stop just having fun with your hobby and setup a plan to personally recruit large numbers of people in a short period of time.

Just know that most of those people will not be builders. But you will find some and when you do they will do it with or without you. And that is the time when the business is really fun and productive.

So my comment of “Do it or Don’t Do It” means if you keep saying you are going to build a large income business then you need to treat it like a business and go recruit an army.

Just remember you don’t have to recruit like a crazy person forever. Once you get the plane off the ground you can pull back on the gas a little. But if you don’t put the pedal to the metal at the beginning you are never going to get that plane off the ground. And that is frustrating.

So make and plan and start recruiting

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